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  • Our Story

Our Story

Sans alcohol has never been so chic.

Our Spirit

Prima Pavé is the brainchild of Certified Specialists of Wine and hospitality entrepreneurs, Dejou and Marco Marano. Founding two companies focused on food & wine tourism, the Maranos, have spent the past decade partnering with leading wineries around the world, learning from legendary vintners and savoring their craft. An aficionado of sparkling, Dejou conceived the idea for Prima Pavé while pregnant with their first baby. Searching for an alcohol-free wine festive enough to toast this significant moment in her life, she realized there were few options offering sophistication, complexity and food-friendly flavors.

With brilliant bubbles in mind, the couple partnered with an energetic and progressive winemaker in Northern Italy to develop an exceptional alcohol-free sparkling collection. Thus, Prima Pavé was born.


Worthy of wine lovers, Prima Pavé wines are handcrafted from the highest-quality Italian grapes. With no sugar or chemicals added, and offering less calories than a traditional alcoholic beverage or soft drink, Prima Pavé is the perfect pairing for any festivity  -- be it birthdays, holidays, or baby showers. For occasions so superior only sparkling wine will do, choose Prima Pavé. No matter who is at the party, everyone can join in on a toast!


Big enough for grand affairs but gentle enough for an evening at home. Enjoy Prima Pavé bubbles lounging by the pool, on a picnic with your sweetheart or around the dinner table with friends. Add sparkle to a low key party, an exclusive event or milestone celebration. Elevate the flavors of your favorite charcuterie board, pair with any plate at a neighborhood restaurant or toast to exciting culinary adventures. From Michelin star meals and black tie events to popcorn and pajamas, Prima Pavé alcohol-free sparkling wines add brilliance to all experiences.